Pinterest Marketing Strategies

Pinterest is one of the most popular social networks today behind Facebook and Twitter. Since a lot of people are on this network, it is best that you practice the right strategies for using the site.

Upload your Pins Via your Website

Every time you pin an image from your website, you’re generating a link to your site from Pinterest which is considered a reliable and trusted site not only by people but Google as well. Additionally, re-pins of other users will become beneficial on your part since the link to your site would still remain since it’s the source of the pin.

Go to your website(you don’t have to login)

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Provide the Board Name

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Optimize your Board

The name and description of your boards are very important. It tells users what they could possibly see on it and also makes it easier and faster for them to find the content or image they are looking for. Be sure to use titles that match the search term that people would use when searching for your niche. For example, for technology niche, the name of the board could be “Tech Gadgets” or to be more specific, it could be “Tech Gadget Gifts“.   The description should be optimized as well. Make it brief around 160 characters or less. Do not forget to include the phrase you placed on the title on the description.

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Optimize Pin Description

A lot of internet marketers have already proven that placing the right pin descriptions help drive user engagement. This is done through comments, likes and re-pins. The ideal length of the description is 200 characters. Aim to be descriptive and also try to use the search term users might use in looking for your content.

Click the Board where the Pin is added

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Increase Engagement

One of the key thing to remember on your Pinterest marketing effort is you should be social. You need to regularly engage with your followers or other Pinterest users.

To find relevant pins, use the Pinterest Search bar

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Liking Pins

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Repinning

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If you don’t have a  board yet for a certain topic, create a new one.

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Provide the Board Name

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Repinning Tip:

It is best to only repin popular pins to your account. This way you offer great images and better value to your audience. A nice way to do this is check the image and see how many repins it got before sharing it on your own board.  Only repin images with at least more than 7 repins.

Commenting

Click a certain Pin, then look below for the comment box.

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Joining Group Boards

Important note: Before trying to join any group board, be sure that you already have a sufficient number of boards and pins on each board. Try having 5-10 boards first before joining a group.

Go to the website PinGroupie.com

The site helps you find group boards easily based on titles or description

Select the appropriate category

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Provide Title or Description

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To join a group board, you need to be invited  by the creator of the group. To get noticed and receive an invite try to pin a few of their pins or make comments. When you show a personal interest on  the group, most likely you’ll get an invite from the creator.

To know the founder of a board, all you need to do is look at the very far left icon.

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Click the Creator’s Icon

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Check the creators personal website and find a way to contact

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Ensure to give a good reason why you would like to join his group board on pinterest. Board creators are surely weary of spam and would not want someone who will not become a contributing member.