On-page SEO is the practice of optimizing your page’s content to ensure that it looks great in the eyes of search engines like Google. This includes various tasks like keyword placement, url optimization, content readability and more.
To start with this practice, it is important to learn about its 3 big categories. These are content, html and site architecture.
“Content is King“. This phrase by Bill Gates is still as true as ever today. Remember that the main goal of Google is to find the results or pages that best fits the needs of their searchers.
For example, when a person looks for the most appropriate router for office use, Google will exert all its energy into finding the greatest content for this query. This is why in SEO, you have to produce great and specific content.
Factors of a Great Content
The starting point to a successful SEO campaign is generating the best quality content. This is not that easy, but if you write something that is fit for your niche or specialty, then it takes away a bit of the burden.
One crucial part of great content is finding the right keywords. This is why you have to learn how to do keyword research. Before starting to write your content, see to it that your target keyword is already identified. You will be spending a lot of time on this procedure so patience is key. As you get used to this process, it will become a lot easier and faster.
Use of Keywords
Since you are already aware that using your keyword all through out your content is necessary, it should not be a reason to do keyword stuffing. If a keyword is used too much or is abused, it could actually hurt your ranking.
There is actually no need to mention your keyword many times on your content. Just be sure that it appears on your headlines, URL, and meta description. To prevent using your keyword more than needed, focus on your readers when writing your content,
Freshness of Content
It is already proven that posting frequently improves your ranking in Google. However, freshness of content doesn’t only mean publishing new content. You could also rewrite some of your posts to add new information as you find them. Posting at least 2-3 articles a month is good enough to start especially when you are writing a thorough article.
This might sound a pretty daunting task. However, you don’t need to be a professional programmer or coder to learn the basics of HTML. If other can do it, so do you. We will take a look at 3 basic parts of HTML that you should apply on your content.
Simply put, title tags are the same as newspaper headlines. This is usually the first thing you will notice when you open a new page. The html tag for title is also known as h1-tag.
It is important that you only use 1 h1-tag in every page so the title of a page would be clear to Google. Also, it is not a good practice to reuse title tags. Be sure that everything title is unique
This is what shows up when Google displays your page as a result to a search. Make sure that this part has enough information about your content and construct something that searchers would be tempted to click.
You have 160 characters to use on this snippet. Do not overthink when writing the texts, just got for what you think is useful for the searchers.
Learn more about title tags and meta description on this post : How To Write Title Tags And Meta Descriptions
Every great pages utilize subheads. This helps a lot in formatting your content making it easy to digest for readers. Though h2,h3 and h4 tags have less SEO power, the fact still remains that it matters. Its pretty easy to use it with WordPress.
Though this part is a bit techy, there are some simple things that site owners should practice that is under site structure. When managed effectively, this will certainly improve SEO ranking.
The best website structure is one that leads to a great user experience when they navigate through your site. Aside from this, the site should also observe fast loading time, safe connection and mobile friendly design.
Aside from making sure that visitors will have a great experience, it is also important that your site is easily accessible to Google. Below are few things to consider.
Easy to Crawl
It is very important that Google Spiders reach all your pages. This will give the search engine right understanding of your site. This could easily be done by utilizing sitemaps. Yoast plugin for WordPress is a good option to create XML sitemap that you can submit to Google. Learn How to Create and Submit a Sitemap
Original content on your site is very important if you want to win the favor of Google. It is alright to refer to other sites as long as you don’t take everything word by word. You have to explain everything on your own. The more unique a content, the better it is for SEO.
Today, if your site is not mobile friendly, you’ll most likely find it hard to compete for Google Ranking. This is the reason why we emphasize from the start to use a mobile-friendly Worpress theme.
You could check with this google tool to know if your site is also good for mobile.
We value our time that is why it annoys us when a site loads pretty slow. The same is true with Google. This is why site speed is an important ranking factor. To check your site, go to this link.
Here are a few tips on how to improve site speed:
Use caching plugin
Switch off plugins you do not use
Optimize your Images Automatically by using a Free WordPress Plugin called WP-SmushIt.
Install Google PageSpeed on your server. (Tell your web host guys to set it up)
Optimize your Homepage to Load Quickly
– Show Excerpts Instead of full Posts
On your posts, position the insertion point in the area where you want the “continue reading” tag to appear
This is how it would look on your Homepage
– Reduce the number of posts on the page (5-7 is a good number)
– Turn Off Pingbacks and Trackbacks
This is a feature used by WordPress to alert your site when other blogs mention you. This may be an interesting feature but it can affect page speed. Thus, its best to turn it off.
Make sure that this is unchecked.
Important Note: If you discover that your speed loads pretty slow than normal, try to ask the suggestion of an expert.
Keywords in URL
See to it that your targeted keyword is in the URL of your blog post. Make sure that your permalink in WordPress is set to know the title of the post.
Login to your WordPress Website
See to it that postname is included.
Internal Linking should be applied but should be done in a way that it doesn’t look spammy. The main goal is for visitors to easily find the information they are looking for. In adding the link on a certain page, be sure to use a unique keyword to diversify your keyword profile. Avoid using main keywords here and generic anchor texts here link “click this” or “go here”.
Below is a Simple Illustration on how its done
If you have a general page about “Outdoor Tech Gadgets“, there should be links pointing to posts or pages which talks about these gadgets individually. Then, those individual pages should link back to the main web page.