Off-page SEO is the process of letting Google know what other people think about your site. For example, when you have lots of links pointing to your site, this only means that your content provides value to users. Google will assume that you have a great site that is worth ranking in SERP.
The activities done with Off-page SEO is usually away from your site with the goal of improving your site rank in Google. When you leave a valuable comment to a certain blog post, that is off-page site promotion. Additionally. Most of the things you do on this side of SEO involves creating links pointing to your site(backlinks).
Before you start promoting your site and get links, it is best to ensure that your site is ready for link building. Below are factors to consider.
Laying out your Internal Pages
Interlinking your pages using random keywords could greatly impact your overall ranking. These internal links show Google the importance and relevance of each pages. The best way to implement this is applying the concept of “SILO pages”.
In SEO, we have this term “SEO juice” or “Link Juice“. It refers to the power passed to a site through a link. This power is considered by SEO professionals as a trust vote towards a site. As much as possible, you want the link juice passed to a page to be distributed to other interconnected pages. Be sure not to leave alone any of your internal page.
Applying the silo concept is not only intended to make your site look great in the eyes of Google. It also could improve user experience.
Do the Basic on-page SEO
On-page SEO is very important for it could help drive organic traffic to your site simply because Google has a better understanding of your site. All you have to do is make sure your keywords are clearly identified and pages are well-structured.
Finding the right Keywords
The keywords you choose is very important for your SEO efforts. Check this post about Keyword Research to learn more about finding the most effective keywords for your content. To better enjoy organic traffic from Google, it is very important to choose a particular subject. General theme keywords is often very hard to rank and does not do well when it comes to conversion.
Since most likely your primary keyword is on your title, URL and meta description, avoid mentioning it over and over in your content. Google could penalize you if you do so. You could use synonyms or also known as Latent Semantic Indexing (LSI) keywords.
If you were to write a content with a target keyword “troubleshoot router problems”, you could use these keywords on your content instead.
– fix router issues
– dealing with router problems
– resolving problems with router
Steps in Finding Synonym Keywords
Go to this website and input your target keyword.
- There should be at least 3-5 articles on the page before you start link building work.
- Be sure to you have read and understood first the content on these posts : Keyword Research and Anchor Text and How to Optimize It
External Link Building
How to Avoid Google Penalties for Improper Link Tactics
Create Content with Readers in Mind
Even though you might have already known about this, the question is are you putting this into action? Since we are already aware of the value of keywords, there will be times that we are tempted to use our keywords several times on our content even if it doesn’t flow naturally. This practice will not lead to excellent user experience.
Instead, create a content with value. One that is presented with facts, data and visuals to help readers understand the whole point of your post. If you write great content for your readers, there is a great chance that they will link to your content and even share it with people they know.
Anchor Text Diversity
Diversifying anchor text simply means using different keyword phrases so Google wouldn’t think that you are doing any manipulation. If most of the links to your site has the anchor text “best technology articles”, it definitely would look suspicious.
Types of Anchor Text
Brand Name – This anchor text is the name of your Brand, e.g. “Evans Writing Service”
Brand – The brand is included in the anchor text, e.g. “the high quality content from Evans Writing Service”
Keyword Branded – Anchor text is the combination of keyword and brand, e.g. “technology articles from Evans Writing Service”
Exact Match – The anchor text is exactly the keyword. e.g. “technology articles”
Phrase – Anchor text contains a keyword phrase of partial match anchor text, e.g. “most published technology articles are useful”
Random – There is no keyword or brand name on the anchor text, e.g. “this website”
URL – There is no anchor text, just the URL, e.g. “http://www.evansfreelancewriter.com/”