Keyword Research is the process when people find and research actual search terms that people enter in search engines like Google. The information acquired from this research could be used for content publishing strategy or marketing in general. When this procedure is done the right way, there is a big possibility that your site or content will be found for the search terms you care about.
Since this is a critical component of search engine optimization, doing this correctly is a must. In selecting your keywords to target, keep in mind that going for longer keyword phrases is easier to rank since there is less competition.
General Process in Keyword Research
- Finding Basic Keywords – These keywords are usually 2-3 words long
- Finding Long Tail Keywords – After finding your basic keywords, you’ll be using these to find Long Term Keywords which are usually 4 or more words long
- Keyword Competition Analysis
Tools for Finding Basic Keywords
Google Keyword Planner
The Google Keyword Planner provides help for anyone who wanted to make an informed decision on the right keywords to use for their website. The tool could help when it comes to identifying a keywords popularity, search volume and could help in creating keyword combinations.
Go to this link: https://adwords.google.com.au/KeywordPlanner
Login using your Google Account
You’ll be presented with 3 different options
Search for New Keywords
Enter a general keyword here
If you are trying to target keywords in a certain location, click this
You’ll find useful information on these two tabs: “Ad group ideas” and “Keyword Ideas”
Click Keyword Ideas
The keywords listed here are most likely the keywords you wanted to target. Simply choose keywords that fits best the content you are trying to create.
Definition of Useful Terms
Keyword(by relevance) – These are the keywords considered by Google as the most relevant to your “search term”
Avg. monthly searches – Rough estimate of the monthly search of a certain keyword. On the image above, the term “wearable fitness trackers” has an estimated monthly search of 590.
Competition – This value reflects the number of advertisers bidding on a certain keyword.
Graph Icon – The tool shows the search trend of a keyword.
Click Ad Group Ideas
Sometimes, there are also great keyword ideas you could find on the ad groups themselves
Click on one group ad name to see the keywords it hold
Now, which keywords to choose?
Search Volume: The higher the better.
Suggested bid: The higher the value, the easier it will be to convert the traffic into paying customers.
Competition: The lesser the competition the better.
Go to Keyword.io Homepage
Type a General Keyword Here
On our sample, we used the main keyword “tech gadgets” and we are presented with 494 new keywords
This tool doesn’t have the best name but it the right tool if you want to find a lot of keywords for free.
Go to Keyword Shitter Homepage
Type your initial keyword here
The tool was able to find 453 variations of the keyword.
Tools for Finding Long Tail Keywords
Long-tail keywords are specific keyword phrases which often consist of 4 words or more. You wanted to go after such keywords to avoid too much competition. For example, if you are in the technology niche, you don’t want to target the keywords “Technology” or “Technology Gadgets”. These two keywords are super targetted keywords and have way too much competition for you. You need to find a better keyword according to your specialization like “Fitness Technology Gadgets for Runners”
Obviously, traffic would be less when you target long-tail keywords, however you’ll enjoy better traffic quality. The are visitors are people who are committed and most likely interested on your content.
USING GOOGLE SEARCH
At the bottom of the page, look at the “Searches related to…”
Often times, you’ll be seeing different variations of the keyword you entered. There are cases where Google would suggest a related keyword that is not a close variation of the keyword you used. For the example above, we have “best home office router” and “commercial wifi router”.
FORUMS AND BOARDS
Forums and boards are great places to find new keyword ideas. If there are people asking and answering questions about a certain topic you could expect that other people are also looking for it in Google. Those who are already part of a forum would certainly find these steps very easy. If not, using any of these search strings would be helpful.
“keyword” + “forum” “keyword” + “board”
With the steps above, we were able to find 2 useful keywords that other people might also be searching in Google.
Simply go to Soovle.com and type a general keyword. The site will provide different keyword combinations from different websites.
KeywordTool.io is a great free tool that is best for generating long-tail keyword combinations. It grabs results from Google Suggest so you won’t be disappointed with the options that will be presented to you. Simply visit the homepage of KeywordTool.io, then enter a general keyword.
You have to scroll down and check the different keyword combinations provided by the website.
Go to Ubersuggest Homepage
Continue expanding until you find a good long-tail keyword to use
Keyword Competition Analysis
After finding some keywords, the next thing to do before finally using it is checking out the competition on Google’s first page. If you see a lot of big brands and authoritative sites on the page, then it’s better to go with another keyword on your list.
You want to target keywords which have little or no competition especially when you are just starting with SEO. Less competition means you need less links, content and promotion to get your page on the top of Google Search Result.
Install SEOQuake and Mozbar
Head over to SEOQuake.com.
Head over to this link https://moz.com/tools/seo-toolbar
Checking PageRank and PageAuthority
Many SEO experts believe that the #1 factor in a page’s ability to rank in Google is the authority of that page. To measure a page’s authority, we will use PageRank and Moz’s Page Authority.
When checking the search engine results page (SERP) you want to have a few high PR/PA results for this indicate that you could beat these pages with the right SEO techniques. Those low PR/PA pages on the SERP could easily get knocked off by your fresh and optimized content.
Checking Referring Domains
Keep in mind that the more links a page gets, the higher it tends to rank. For this reason, it is worthwhile to check the number of referring domains of the pages you wanted to beat. Most SEO professionals would agree that Moz toolbar is more accurate in showing this value.
In general, you wanted to stay away from competing with pages wit high PA, PR and Referring Domains
Easy Target Results
There are cases where the SERP could immediately tell you if you found a low-competition keyword. Its when you see any of these kind of sites.
1. Pages with <10 PA and DA
2. Ezine Articles
3. Yahoo Answers
6. Squidoo Lenses
8. WordPress.com, blogspot or other free blog platforms
Examples: Keyword – “wireless surround sound speakers“
Using Keywords for SEO Content
After going through all the process of finding keywords with fair competition, the next step is to put together a piece of content. However, it should not be done simply to have content to publish. It should be written with SEO guidelines in mind.
Using Title Tags Better
We are already aware that is very important that our targeted keyword is used in the Title Tag. To make use of this part even more, we will apply the concept called “The Title Tag Double Dip“. This simply means optimizing your title tag or short and long tail version of the keyword.
So, instead of using “surround sound”, you could use “wireless surround sound speakers” in your title tag. Your optimized content would easily rank for the long-tail keyword and in time as it builds links and attention, it will slowly rank for “surround sound”.
Publishing Long Content
It is true that writing long pieces of content requires more time and effort, but certainly it has a big impact on SEO. A 300-word blog post could easily be blown by a well-written 1500+ word content.
Many SEO experts believe that long content means a great chance of ranking higher in Google. It could rank better since longer content could provide Google with more information about the article. If the article is written well, it will give Google more confidence that the article you made is relevant to certain keywords.
This type of content also have a better chance of answering a searcher’s query better than a 300-word blog post. And, it is observed that longer articles online tend to attract more links and often gets shared on social media.
Placement of Keywords
In writing your content, it is very important that keywords appear at the right place. Contents where keywords are placed at the beginning tend to rank better for Google considers it more for those keywords. Ideally, use your “target keyword” in the first 100-words of your article.