How to Write Title Tags and Meta Descriptions

Title Tags and Meta Descriptions are considered as descriptive indicator for search engine. The title tag is what Google displays as the header of your site in SERP (Search Engine Result Page). On the other hand, meta description holds a short information about the overall content of the page.

It is very important to optimize this part of your site since it is not only to make your site look good on search engines, it also is the starting point on whether or not people looking for information would enter your site.

Example of Title Tag and Meta Description as shown in a Google Search


Important Notes to Consider

  • Google only displays the first 55 characters in a Title Tag.
  • On Meta Description, Google only displays up to 160 characters which is equivalent to 2 lines.

The information above are what you will move likely get when you do personal research about Title Tags and Meta Description. It’s the guide followed by a lot of people optimizing their site or page. However, there is a recent update on these values.

Here’s what has changed

  • Title Tags have been increased to 70-71 characters.
  • Meta descriptions have been increased by 100 characters per line and has been extended from 2 to 3 lines.

How this new look appears on Google


What Makes a Good Title Tag?

An excellent title tag is one that is most applicable for your page or content.  As much as possible, keywords or key phrases should be included. The longer the title, the better for it would look for informative. Another way to go about writing the title is to look over the content and get a grasp on what the page is all about.

What Makes a Good Meta Description?

More thought should be given to creating the meta description as it serves as an informative call-to-action. A well-crafted description could significantly increase site visits. Simply put, this part is your chance to encourage people to enter your page.

For your readers, you want the description to contain information on what they would get from the page and why they have to read it. On the SEO side, make sure that important keywords are used and don’t forget to keep everything simple.

Online Tool for Checking Header / Title provides a tool that serves as a headline analyzer. As much as possible, try to score higher to increase your chance of getting first-time readers on your post.

Type your Headline and Click Analyze Now


The site will provide you with useful tips to help you craft the best Headline for your content.