Essential Google Analytics Report

Google analytics is a powerful tool freely provided by this giant search engine. Regardless of its power, it becomes useless when not used to the fullest.

Using this tool could help you see the results of your efforts and also to know if there should be changes on what you are currently doing.

Go to Google Analytics Homepage (make sure your google accoutn is logged in)

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1. Mobile Performance Report

Number of mobile users is constantly growing and now has exceeded total number of desktop users. This is the main reason why its becoming a major factor in Google Ranking. In this report, check the bounce rate and time on site. If bounce rate is high on your mobile device category, it shows that something has to be done on your site.

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2. Traffic Acquisition Report

This report will show you traffic sources of your site. With this, you’ll see if the guest post you did last month is generating traffic for your site or if your social efforts are doing well.

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When you click on a tab like “Referral”, it will tell you something more about it, for this instance it will tell you which external sites drive traffic to your site.

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Click again on a certain site and it will lead you o the exact pages visitors used to enter your site

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3. Content Efficiency Report

This report will help you track pages views, entrances, bounces and  goal completions. It will let you know which content performs best, what type of contents your readers prefer and which are shared the most.

The person who made this report is Avinash Kaushik, all you have to do is click this link (be sure that your Google Analytics account is already logged in).

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4. Keyword Analysis Report

This record will show the most popular incoming keywords to your site including page load time for each keyword. The report is created by eConsultancy. Check out the report here.

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5. New vs. Returning Visitors

Your first goal when starting a site is to get visitors and when they come in you want them to visit again. This report will show you that percentage of the users coming back to your site.

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6. Landing Pages Report

This report will show which pages visitors are landing upon visiting your site.

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7. Bounce Rate vs. Exit Rate Report

This report compares bounce rate (percentage of visitors who don’t take action and leave immediately) and exit rate (percentage of visitors who browse more than one page before leaving).

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