Basic Explanation of Google SEO
Google SEO or simply SEO stand for Search Engine Optimization. If you check on Wikipedia, it is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”. In simple terms, its optimizing your site or content so Google give more preference to it and places it on top results for a certain keyword. For example, you have a site that provides tips for budget travelers, you want your site to be on top of the result when people search for the keyword “tips for budget travelers”.
How Search Works
Before learning more about SEO, it is best to understand first how a Google Search works.
2 Broad SEO Categories
There are 2 broader categories for SEO and these are on-page SEO and off-page SEO.
With On-page SEO, the emphasis is placed on the ranking factors determined by Google. Some of these factors are content quality, page structure, headlines, recency of content updates, quality of internal links and a lot more.
For off-page SEO, it refers to the variables which are not exclusively in your own hands, but depends on other websites social media platform or other blogs which are related to your niche. Some of these variables are number of incoming links, authority of the linking domain, linking domain relevancy and backlink age.
If you wanted to be liked or favored by Google, you need to get both of these right.
Everything begins on the words typed into the Google’s search box. These words are called “Keyword“.
In the search engine optimization(SEO) world, keyword research is among the most important activities that one should focus on. The success of your website would depend much on its ranking for the right keywords.
With the right keyword research practice, you’ll be able to predict what content web searchers are seeking. Thus eliminating the chance of producing a content that no one would be interested to read. This could certainly save you a lot of time, money and effort.
Since you are targeting the right keywords, it also means that you’re most likely getting the right visitors on your site. Keep in mind that your ultimate goal is not getting lots of visitors on your site. You want to have the RIGHT visitors on your site.
Growing Popularity and Links
Links play a very important part of SEO. It serves as a vote for the importance of a certain page or website. SEO professionals attribute link-related factors as a major influence in Google’s search result. A link does not only shows the popularity of a site, but it could also indicate authority, trust and even spam.
If you wanted to get a lot of traffic from Google, growing your link profile is critical. Among the top task in SEO is gaining links or popularly known as “link building”.
Factors for Checking Link Value
- Global Popularity – The more popular a site, the higher the value of its link. For example is Wikipedia, getting a link from this site would earn you a trust and authority signal with Google.
- Topic Specific Popularity – Links from specific-topic sites are better than links from general-topic sites.
- Anchor Text – If many of the links pointing to your site uses the right keywords, your site will have a very good probability of ranking well.
- TrustRank – This is a scoring metric which aims to weed out spam sites. When you earn links from high authority site, it will result to a boost on this metric.
- Freshness – Search engines use this factor to judge current relevance and popularity. Thus, it is very important to gain new links overtime.
- Social Sharing – A lot of SEO experts agree on the rising importance of social channels. Even though links from these social platforms are treated differently by Google, the fact still remains that it is noticed.
Basics of Link Building
The most challenging part of SEO is building links. It requires time, effort, creativity and a budget as well. Below are the basic ways of acquiring links.
- “Natural” Editorial Links – These are links which are naturally given by sites due to a worthy content you have created or maybe because they found your site as authoritative for their niche. This type of link does not require any action from you. It comes natural due to useful and shareable content.
- Manual “Outreach” Link Building – These are links are acquired through emailing other bloggers or site owners, paying for listing, site directories and a lot more. You will have to convince other site owners that linking to your content or site would be beneficial to them or their readers.
- Self-Created, Non-Editorial – Links from this step are considered to be of the lower value, however it still have an impact for some sites. These are links you could get from forum signatures, blog commenting, user profiles and guest blogging.